Meridian — Banking, Unbanked

Meridian came to us with a problem most fintechs would envy: too much trust in the old ways. Their product was radical, but their brand whispered when it should have spoken.

The challenge

We stripped the identity back to a single idea — money in motion. Every asset, from the wordmark to the microinteractions, moves with intent. The typography leads, the palette stays out of the way, and the product screens do the convincing.

The outcome

Within three months of launch, sign-ups doubled and the brand tracked a 40-point lift in unaided recall. More importantly, Meridian finally sounds like what it is: the calmest way to move money.