Nordform — Furniture With a Spine

Nordform builds furniture meant to outlive trends. Their previous site, unfortunately, was one. We rebuilt the experience around stillness, proportion, and honest photography.

The challenge

Every product page acts like a small exhibition: generous whitespace, in-situ photography, and specifications treated as typography rather than tables.

The outcome

Conversion improved 34%, returns dropped, and the average session now lasts over four minutes — an eternity in furniture retail.