Veldt — Rewilding the City

Veldt plants wild gardens in forgotten urban spaces. Their identity needed the same energy: something that grows into whatever space it is given.

The challenge

We drew a flexible organic mark and paired it with a rigorous editorial system — order and wildness in constant negotiation, just like the gardens.

The outcome

The rebrand helped Veldt secure municipal funding in three new cities and a distribution deal for their printed annual.